[Why Meaning, the Value of Value]

Thy why of work comes in many forms, and this book attempts to give leaders a template for identifying, promoting, and leveraging multiple tools and perspectives that bring meaning into the work setting.  By looking at seven types of experiences that people identify as giving them a sense of abundance and meaning in life and explicitly creating those experiences in the workplace, leaders create a menu of meaning-making options that tap employees’ values and harness their energies to help work teams and organizations make sense, and make cents. 

While many good leaders instinctively understand the importance of meaning in both motivating individuals and guiding corporate aspirations, not everyone has an explicit understanding of how meaning can be created or unleashed.  The Why of Work gives leaders the tools and perspectives to expand their repertoire of meaning-making activities for themselves and those they lead.